Why choose us?

Prime Yachts understands the importance of how to present a luxury yacht to the market. Our Yacht Marketing specialists work with you and your Captain to understand the real features and benefits unique to your yacht. We leverage every media platform, marketing tool and event to ensure your yacht stands out consistently from the rest. We ensure your yacht is seen and presented to carefully profiled potential buyers both within our vast network and outside of it.

Skilled yacht brokers

Our small but vastly experienced network of Yacht Brokers will provide you with a dedicated and highly personalised service. Our brokers have many years of experience and they all have a thorough understanding of the market and will be able to guide you through every aspect of purchasing your luxury yacht.

Targeted Marketing

Prime Yachts invest heavily in marketing the yachts in our sales fleet, ensuring that they are seen in the right publications and promoted at the right events. The skilled marketing team, work hand in hand with each broker to ensure that maximum editorial exposure is gained for every yacht and that dedicated digital marketing campaigns deliver information on each yacht to the appropriate target market on a timely basis. The team can also assist with the creation of stunning photos and videos to ensure that the yacht is looking it’s best every time it seen by a potential purchaser.

WE take the time to get to know you

We believe that gaining a thorough understanding of what is most important to you, not just in terms of the yacht itself, but also your preferred personal yachting lifestyle, is essential to ensuring that we only present you with only the most suitable options.


After you have completed your purchase, we remain available to assist you in all aspects of owning a yacht. We provide a range of services to simplify yacht ownership for you. This can include the registration, yacht maintenance, crew selection and more.

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